Our small business marketing guru is fond of saying that everything is marketing and marketing is everything. And he's right. In this week's episode of Help My Business sucks, Andrew Lock sounds off on tipping, or what he calls a service charge for poor or indifferent customer service.
He also touches on ways to promote a new business, shares a resource for tracking news, and takes a cue from Las Vegas on how to increase your revenue -- and how you can incorporate the same small business marketing strategy in your business. Just click on the logo below and enjoy the show.
I have a bit of a rant at the start of this episode, on the topic of tipping. I get really frustrated at how tips have become nothing more than a service charge in the States. Anyway, I’ll let you watch the episode for more about that, and I’d love to know if you agree or disagree with me. I don’t have the answer quite honestly. I wish I did.
How can you promote a new local business? That’s our question in this episode, and I’ll share my suggestions for attracting buzz to get customers lining up to do business with you.
Our big marketing lesson comes from The Mandalay Bay hotel in Las Vegas. They have a restaurant called Bayside Buffet, which gives customers the option of buying an ‘all you can eat’ all day option. This is very smart for a number of reasons, but the key lesson is all about increasing the average transaction size. Let me know what you think, I’d love you to implement that concept in your small business.
As usual, let me know your opinion about the topics covered in the show to help your small business this week -- leave your comment below, it’s really easy to do, no registration required.
Small Business Marketing Tips: An Affiliate Marketing ToolNashville People in Business
