Changing up an aspect of your website may be just the thing to drive conversions and increase revenue…then again, that change could cost you nothing but money and heartache. That's why A/B testing is a great tool, and until now, it was pretty much a tool that only big business could afford.
A company called Optimizely promises to change all that. Our sister site, Small Business Computing, has the details.
How effective is your website? Are you getting enough traffic? Is your current design generating enough sales and sales leads?
One way companies from Gary's Good Eats to Google (NASDAQ: GOOG) can get a better idea of what works and what doesn't is what's called A/B testing, a technique that consumer companies have long used to test response to new products and services. Basically, the idea in advertising is to test one design or offer (Test A) and another design or offer (Test B) to see which one is better received.
Read the complete article: Simplify A/B Test Marketing for Your Website
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