Here's another week's worth of small business marketing tips that you can incorporate into your small business ecommerce marketing strategy. In addition to answering questions on the right way to use squeeze pages, our small business marketing expert rants about high-volume commercials and shares a nifty video search Web tool. All you need todo is click on the video log link below.
There’s always a new report coming out on something or other, but I thought you’d relate to this one. TV commercials are annoyingly loud (due to technology that deliberately maximizes the volume as loud as possible without distortion), according to a report based on interviews and a year-long study. The aim is for them to jump out at you, but most people switch over to another channel or mute the sound, so the strategy seems to have backfired! Let me know your thoughts in the comments section below.
Our question this week is all about squeeze pages, opt-in pages, whatever you like to call them. Should you reveal the price of your product or service on the squeeze page? Or should you tease the visitor? How long should a squeeze page be? Or should you even use one?
With the proliferation of online video, it’s becoming increasingly difficult to find what you need. For search we have Google, and now there’s a search tool for video. I'll reveal it in the episode -- check it out, it’s great.
My wife and I stayed at a Homewood Suites hotel in Colorado recently, and it was a great experience. Surprisingly, it was something ridiculously simple that made us happy. You can learn from this marketing lesson, I’ll show you how in the episode.
As usual, let me know your opinion about the topics covered in the show to help your small business this week -- leave your comment below, it’s really easy to do, no registration required.
You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources. Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."
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