First impressions count, especially on the Web when you have literally seconds to catch a customer's interest before he or she clicks away to spend their hard-earned dough on someone else's small business ecommerce site. Listen to some experts … they’ll share how good design helped them succeed. Small Business Computing has the details.
Think that having an eye-catching logo and distinctive online brand don’t matter -- or are unimportant if you have a distinctive product or service or low prices? Think again. Both elements play a crucial part of a successful small business marketing plan.
“I won’t go so far to say that having a good or bad logo will make or break the success of your business,” said Candy Phelps, the owner of iCandy Graphics and Printing, “but it will definitely increase your success if you have a great logo and branding identity. If you have a cheap-looking, generic website and a cheap-looking logo, you’re sending a message to your customers that you may be cheap about other areas of your business, like your products and services.”
Read the complete small business Web design article
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