If you sell more than one product -- and hey, if your ecommerce site has only one product, you really need our help -- you don’t want to miss our small business marketing expert's cross-promotional tips. Plus, you'll learn makes an ad successful, and we'll hook you up with a really handy iPhone resource.
If you sell more than one product (and I hope you do), then you’re in the same predicament as Ted, who submitted this week’s question. He asks how to cross promote products, and I provide lots of suggestions for him, and you too.
I know so many people who have converted to the iPhone, and all of them love it. I have a resource for you iPhone addicts that’ll keep you up to speed on all the latest news surrounding the phone.
The big lesson I promised from last week is here! Remember how I showed you the Valenti ad and contrasted it with the one from Rosetta Stone? Well, the time has come for me to reveal to you why the latter is so much better. See if you can identify with the good or bad example with your own advertising.
You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."
EMarketing Tips: Reformat Your Products4 trends may help sharpen marketing for 2011
