It looks like email marketing will play an even larger role in driving customers to your website in 2011. Well, that plus its integration with social media. It's all good, though. Email marketing remains the best investment for your marketing dollar, so it's worth keeping an eye on the best ways to improve your email marketing campaigns.
Our sister site, Small Business Computing.com spoke to experts at Campaigner and Constant Contact to get the latest trends and tips to help you win more customers.
Despite the rise of social media marketing, email marketing is still alive and well. And, experts say, if you want to truly optimize your small business marketing, you need to use both methods. Indeed, one of the biggest small business marketing trends predicted for 2011 is the integration of email marketing with social media.
Read the complete article: Top 7 Email Marketing Trends & Tips for 2011
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