It’s no surprise that more small business ecommerce site owners are using a Facebook Business Page for marketing and brand awareness. The social networking site currently lays claim to more than 500 million active users, and you can create a free Facebook Business account to market your small business.
5 Tips to Boost your Facebook Business PageSimply creating a Business Page on Facebook is not enough. To fully take advantage of Facebook traffic and users you must also interact with your customers using the social networking site and update your Business Page with fresh content. The following Facebook Business Page tips will help you create a better Facebook Page for your ecommerce business.
Tip #1. Set a Unique Facebook NameChoose a unique name for your Facebook Business Page. By visiting www.facebook.com/username you can select your Business Page (NOT your Personal Profile) from the drop-down list and provide a username, which will also be used for your unique Facebook URL. Also, choosing a name is a one-shot deal; once you choose it you can’t change it, so check for typing mistakes before setting the username.
Tip #2. Add Interactive Facebook ApplicationsFacebook is home to more than 550,000 active applications. By adding related applications to your Facebook Business Page you can provide fresh content and interactive value for your fans -- those who "Like" your business on the social networking site. You can search Facebook for applications closely related to your business or vertical and then install the application. Be sure to test the app to make sure you are not adding "spammy" apps to your Business Page.
Tip #3. Promote Your Content with Customizable Facebook AppsNot only will Facebook apps provide interactive value to your fans, but a number of applications exist that can help you promote your own website and content on your Facebook Business Page. The good news is that many of these applications, like RSS feeds, Notes and Extended Info are applications developed by Facebook and are extremely easy to install and customize. This will help you promote links to your own website, blog, or online retail space. Tip #4. Promote Your Facebook Business Page on Your Site
To encourage your blog or website visitors to join you on Facebook, start using Facebook Like, a social plug-in offered by Facebook that lets people share your content with their friends. With a single line of generated code you can add the Facebook Like button to your own small business ecommerce website, and anyone who clicks it will have a story appear in their News Feed with a link back to your website.
Tip #5. Let Facebook Business Page Fans Be SocialPeople are joining you on Facebook for one key reason: to be social. Locking down your Facebook Business Page to limit management time is going to make your page less fun and less interactive for users. In your Facebook Page management options you can set permissions that allow users to post on your Wall, add photos, tag, add videos and comment on your posts and posts made by other fans. By enabling interactive options, you will most likely see some spam posts but you can monitor the activity and delete what is not appropriate. It's a trade-off between increased management time and allowing users to be more social on your Facebook Business Page.
More Facebook Business Page Small Business Marketing TipsFrom beginner guides to expert tips, our selection of Facebook Business Page tips and articles can help you to better manage your small business marketing tasks.
How to Add Facebook Like to Your Ecommerce SiteTop 10 Tips for Successful SMB Facebook Pages5 Facebook Apps for Small Business Ecommerce SitesThree Ways to Make Money on FacebookFacebook Tips: How to Use the New Business Page LayoutFacebook Analytics For BeginnersTwitter, Facebook Influence Google Real-Time SearchVangie Beal is a veteran online seller and frequent contributor to ECommerce-Guide.com. She is also managing editor of Webopedia.com. You can tweet with her online @AuroraGG
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