Every business -- even an online business -- uses printers, and our small business marketing guru Andrew Lock shares his thoughts on the cost of inkjet cartridges. He also offers up a great resource for finding similar Web. That's a handy way to search out your competition or to find more than one source of information on a particular subject. Plus, see how eDiet.com engages its customers, and learn how you can apply similar methods in your business.
Ink for inkjet printers costs an outrageous $8,000 a gallon. Not that you would ever buy a gallon of it, but that illustrates how ridiculous the cost is. Is a laser printer a better option? What's your opinion?
Join Alex Mandossian and me for the Virtual Wealth Expo, an online event this October 18-23, where you’ll get to hear from people like Richard Branson, The Dalai Lama, Harvey Mackay, and many other celebrities, entrepreneurs, wealth building experts, and thought leaders.
This week's question raises the subject of having home service providers (plumbers, electricians, carpenters etc) handing out business cards. That’s fine, but there’s a lot more you can and should do, in my opinion. First impressions count, so it’s really important to give attention to clean uniforms, overalls etc.
I've found a resource that lets you find similar websites. I use it to find joint venture partners in my niche, new competitors in my niche, and other sites that are like useful ones that I already use. Try it, you’ll soon pick it up. The big marketing lesson for this episode is from eDiets.com. They’ve done a great job with the interactivity options on their home page. I discuss why this is important, and how you can achieve the same result with your marketing.
As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do.
You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."
Ecommerce Marketing: Failed Customer ServiceGet back to bootstrapping roots to speed your business’ recovery
