9 Ecommerce Conversion and Remarketing Words to Know

From capturing customer data to remarketing to shopping cart abandoners, small business ecommerce site owners have a lot of lingo to learn. This Ecommerce Dictionary, with definitions and links to helpful articles on Ecommerce-Guide.com, will make it easier to understand ecommerce conversion and remarketing.

Abandonment

The term used to describe a website visitor who exits the website before completing a desired action, such as exiting before signing up for a newsletter , registering as a website member, or downloading an incentive.

Abandonment Rate

A calculation used to determine the percent of website visitor abandonment. Abandonment rate is determined by the total number of website orders divided by the total number of "add to cart" clicks (percentage).

Conversion

In ecommerce, the word conversion is used to describe the act of converting a website visitor into a customer who takes a specific action on your website (e.g. make a purchase, fill out a quote form, and so on).

Search Engine Marketing, From Keyword to ConversionConversion Marketing

Marketing techniques used by a business to convert the website visitor into a customer. For example, if a shopping cart has been abandoned and not checked out, the merchant may offer a special deal or coupon code to encourage that visitor to complete the checkout. Conversion marketing is measured by conversion rate -- the percentage of visitors who take the desired action.

How to Find an E-Mail Marketing Service ProviderConversion Rate

In ecommerce and online advertising, the conversion rate is the percentage of total website visitors that complete a desired action on the website. For example, actions include making a purchase, submitting a form, registering on the site or clicking an advertisement. Conversion rate may also be called cart conversion rate.

Ecommerce Remarketing

Ecommerce remarketing (also called remarketing) describes the different strategies and automated ecommerce systems used by ecommerce site owners to follow up with website visitors who do not make a desired action when visiting the site. The phrase is remarketing because you first market to bring a visitor to your website, and if he doesn't make a purchase or complete the desired action, you then use remarketing tactics to bring the visitor back to convert him in to a customer. Remarketing expands on conversion marketing tactics.

A Buyer's Guide to Remarketing ServicesSeeWhy Adds Social Media Remarketing ToolShopping Cart

The shopping cart is a part of the ecommerce platform that acts as an online store's catalog and ordering process. Shopping carts can be sold as independent pieces of software to be integrated into existing ecommerce platforms or offered as a part of an ecommerce Web store or ecommerce hosting package.

Choosing an E-commerce Shopping CartShopping Cart Abandonment

A similar term to "abandonment," however this term refers specifically to those visitors who add items to the online shopping cart, but exit without completing the purchase.

Save Our Sales: Preventing Abandoned Shopping CartsShopping Cart Abandonment Rate

A calculation used to determine what percentage of website visitors do not complete the checkout process on the website. It is a percentage derived from the total number of website visitors who start the checkout process, divided by the total number of visitors who clicked "add to cart" links.

Vangie Beal is a veteran online seller and frequent contributor to ECommerce-Guide.com. She is also managing editor of Webopedia.com. You can tweet with her online @AuroraGG.

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