Marketing through social networking sites continues to be an extremely effective and affordable way to build your small business ecommerce website's brand, reputation and revenue. But as with most things in business, there's a down side, and for social networking sites, that 's spammers and scammers.
No matter which social networking site or sites you use as part of your overall marketing strategy, it pays to know what you're up against. Ping is Apple's social networking site, and it's part of the company's iTunes 10 digital media store. It's also the latest social networking site to be inundated with spam.
Our sister site, eSecurityPlanet.com has all the details on Apple's anti-spam effort. Read on to understand the current risks so that you can protect your social media business interests.
Ping, the social network built into Apple's new iTunes 10 digital media store, received a thorough scrubbing by the company's engineers this week after discovering that its comments section had quickly become a spammer's paradise.
A bevy of comments and links on various artists' pages on the popular service -- which eclipsed the one million-user mark within a couple days of its release last Wednesday -- were inundated with links to bogus surveys promising free iPhones or iPads in exchange for completing the questionnaires. Instead, those surveys aimed to simply spread spam or install malware on unsuspecting victims' PCs and mobile devices.
Read the complete Apple Hustles to Rid Ping of Spam article
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