Every piece of real estate on your ecommerce website can benefit from SEO including an online newsroom. Now you might not even have one of those, and if you don’t, you might consider setting one up. Why? Because as you'll see from these 10 tips, optimizing an online newsroom for search engines can dramatically benefit your small business ecommerce site -- even beyond simply driving traffic. Small Business Computing has the details.
Too often, the newsroom on a small business website -- if there even is one -- is a graveyard for old press releases. But a dynamic online newsroom can be an effective tool for reaching new and existing customers; helping your business be seen as a leader in its field; enhancing the perception of your company's integrity; increasing traffic to your site; and boosting your search engine rankings, among other benefits.
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