An old adage says that the three most important things about real estate are "location, location, location. When it comes to your small business ecommerce site, it's SEO, SEO, SEO. Anything and everything related to your site should be optimized for search engines, and that includes press releases. We show you everything you need to drive traffic with a press release. Small Business Computing has the full story.
Like practically every other form of communication, the Internet has transformed the press release. And small business owners who understand how the press release has evolved -- and how to use SEO techniques within them -- can help boost their bottom lines.
Press releases used to be mailed or blasted over wire services to journalists and analysts. The media would then decide, based on the release’s contents, whether to pursue a story or not. In the best of circumstances, the shelf life of a press release was roughly equivalent to that of a spotted banana -- extremely brief.
Read Small Business SEO: How to Optimize Press Releases
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