Whether you sell on eBay, just opened your first ecommerce website or have built an ecommerce empire, social networking can expand your reach into new markets and new customers -- at unprecedented low cost. Author Clara Shih calls it the era of Facebook. Find out what she means, and how it can help you. Datamation has the full story.
Social networks not only give companies broader access to new customers, they do it at unprecedented lower costs, according to Clara Shih, author of "The Facebook Era."
In a speech here Wednesday at the Web 2.0 Expo, Shih explained that she refers to the Facebook Era because the company dominates the social networking market with more than 400 million users.
"People spend over 20 billion minutes a day on Facebook -- you have to be there," Shih said. But it's the broader social network movement, including Twitter, LinkedIn and a growing number of social networks in other countries that represent "a cultural movement" and a "new psychology," she added.
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