One of the best ways to increase sales is to earn repeat business. And one of the best ways to communicate with your customers to keep them coming back is through email marketing -- but it can be tricky getting your customers to open those emails. Of course you want them to do more than open and read your news…you want them to buy something. These 10 tips will help you catch your customers' attention and drive sales. eCRMGuide has the full story.
According to Dean Levitt, the head of customer relations and marketing at Mad Mimi, a Brooklyn, New York-based email marketing company, you literally have just seconds to capture customers' attention with your email. And if you email them something with a boring or unhelpful subject line, that looks (or sounds) like spam, or is difficult to read or understand, your email is going to wind up in the trash.
So eCRM Guide asked Levitt to share 10 tips for getting prospective and existing customers to not only open your emails but to read them, click on the links, and ultimately become loyal followers of your brand/business.
Read the complete 10 email marketing tips article
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