A report from the Interactive Advertising Bureau indicates that online advertising hit record spending in the last quarter of 2009. That's great news for big business, but it's also a good indication for small ecommerce shops that the online economy is on the mend. Check out all the details at Small Business Computing.
How much is a home page worth to an advertiser? For some of the biggest portals on the Web, selling a full-page takeover ad on high-traffic days can net upwards of $1 million, according to financial analysis firm Broadpoint AmTech.
But it's not just the big boys that are cashing in. A prominent industry-wide survey recently found that U.S. online advertisers spent a record $6.3 billion in the fourth quarter of 2009, up 2.6 percent from the year-earlier period, and up 14 percent from the previous quarter. That uptick capped off a year that saw overall online ad spending dip 3.4 percent from 2008.
Read the complete online advertising article
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