Writing good product copy is an essential part of a successful ecommerce shop. But if writing's not your thing, check out one of the many marketing tips and resources from Andrew Lock. SmallBusinessComputing.com's got more.
If you don’t have a flair for writing compelling marketing copy (or even if you do), then you'll love Andrew Lock's latest free Web tool. In addition to a mini-rant on the TSA, Andrew shares more marketing solutions and real-world examples that you can incorporate into your small business marketing strategy.
The TSA is in trouble, at least I think so. It needs serious good PR because the public image of the organization is very poor; at least that’s been my observation. Not that the situation in England is any better – it’s not, but most of my travel is now within the USA. Young Mikey, an 8 year-old school kid keeps getting frisked at airports because he shares the same name as a terrorist! The fact that the TSA can’t tell the difference between an 8 year old kid and a terrorist is extremely worrying, don’t you think?
This week’s “Ask Andrew” question relates to productivity. See if you can adapt the lesson to your business.
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