What social network strategy do you use to communicate with your customers? Blogs? Tweets? Facebook? A study from the Pew Foundation finds that the age of the audience influences the type of social media they use. InstantMessagingPlanet.com has the details.
Has blogging run its course?
Once regarded as a cutting-edge form of communication, blogging has fallen out of favor with younger Internet users, according to a new study by the Pew Internet and American Life Project.
Three years ago, 28 percent of teens and young adults identified themselves as bloggers. But in a study conducted last year and set for release Wednesday, just 14 percent of teens (defined as ages 12 to 17) and 15 percent of young adults (ages 18 to 29) say they're blogging.
Why the sudden drop-off? According to Amanda Lenhart, one of the report's authors and a senior researcher at the Pew Internet Project, many younger Internet users feel like blogging is no longer relevant as new forms of social media have taken hold.
"Blogging appears to have lost its luster for many young users," Lenhart said in a statement. "The fad stage is over for teens and young adults and the move to Facebook—which lacks a specific tool for blogging within the network—may have contributed to the decline of blogging among young adults and teens."
Read the complete social network marketing article
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