It doesn’t matter what business you’re in or whether you conduct it online, offline or both. As Andrew Lock says, everything is marketing and marketing is everything. SmallBusinessComputing.com has Andrew’s latest tip-filled Web TV show of Help! My Business Sucks.
There are lots of methods to persuade people, but one you might not have considered is…fun! There’s a fascinating test in this episode, designed to get people to use the stairs rather than an escalator. I think you’ll be surprised at the result.
Our question for this episode revolves around a challenge that’s common to many businesses — how do you sell a product that lots of other businesses sell? In other words, how do you encourage customers to buy from YOU rather than your competitors? Listen up, you can apply the strategy I reveal to YOUR business.
Watch Andrew Lock’s marketing Web TV show
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