Online Marketing: Tapping Teens, Twenty-Somethings

Strategies for E-Mail Marketing to Teens and 20-SomethingsThe e-mail marketing firm eEROI recently conducted a survey of 283 high school and college students, as well as recent college graduates representing 29 states to find out how to market online to this demographic. The report outlines which online channels, including which social networking sites, this group prefers, and generally makes the case for using e-mail as just one approach to reach this market.

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