Pilgrim’s Picks for August 22

I’m back from SES San Jose. I wish I could have spent more time at the conference, but alas, work called and it wanted its one, and only, employee back.

Still, I had a lot of fun and made some great new friends–and met with some great old friends too. If you’ve not had a chance, check out the SES San Jose photos I took.

OK, on to today’s picks!

Jason Calacanis shares ten tips on how to do PR for your startup.Jeremiah Owyang provides a sneak peek at Facebook’s upcoming "Engagement Advertisements."Starting Sep 4, you’ll see new Microsoft TV ads starring Jerry Seinfeld. The company is reportedly paying him $10M to help challenge the perception that Windows is not as good as Mac.The City of West Des Moines will serve as the site of Microsoft Corporation’s newest data center. Yay for Iowa!